#BLKGRLSINTHEHOUSE Recap – Our Black Girl Creators Content House

How can 8 creators who have never met team up to secure brand partnerships and get it all sponsored?

I’ll show you.

We are the first #BlkGrlsInTheHouse 🏡 8 Black women creators from across the United States joined forces on Oct 06-09 in Los Angeles for a pop-up creator house.

On a social call months ago, when someone suggested we meet up in LA, I surfaced a long-held strategic idea I’ve had of gathering Black video creators for gifting and sponsored partnerships with our target brands and Black-owned businesses.

I knew we had to create the moments we wanted to be invited to.

What’s In My Bag, Bodyodyody Appreciation, Silent (Libation) Library, Game Night. I spent weeks curating programming from our teams’ crowdsourced ideas and then built a fire pitch with aggregated insights that Risachi Ogan and I started firing off to selected contacts I treasure at Meta , BÉIS Travel , Casamigos Tequila & Beloved Box.

The response was immediate, and affirmative. Almost everyone wanted in in every category.

Sheana Rivero did her big one – inviting the lovely Pardon My Fro to be our title sponsor, sharing my brand asset videography and Aspen Evans photography. They said YES and ensured every BLKGRL had lodging expenses covered. 💚🤎💜

Sierra Narcisse reached out to local Black chefs to ensure we were fed, and they privately and generously catered.

Everyone added their magic in some way, and I can’t wait to show you more.

BLKGRLS:
@joyofodu
@immediatelysierra
@callmeaysiab
@noviceisthenewnurse
@epicwerk
@journey2onederlnd
@risachiogan
@aspen_cierra

IN/OUT THE HOUSE:
@meta
@casamigos
@beis
@mpoweryourbeast
@culturetags
@urbandecaycosmetics
@webgrubbin
@eat_krunches
@alinamilaniskincare
@shopjemerite
@belovedbox

Thank you x a million to our title sponsor @pardonmyfro

We are honored by your sponsorship and support of our journey as creators. A more equitable creator economy looks exactly like this! #BLKGRLSINTHEHOUSE

Some of the gifts made it over to my Snapchat Show, Who Needs This — Watch my Alina Milani Review and I’ll be posting more from Beis and Urban Decay over the holidays!

Here’s to us — up we go!
Joy

Published by Joy Ofodu

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As a celebrated voice actor and Creative Executive, Joy Ofodu has drawn over 30M views to her original digital comedy content and countless more to inclusion-centered, global marketing campaigns at Instagram. Under her self-titled media company, she has grown a highly-engaged community of more than 200,000 online daters and meditators in just two years. Joy is the host of Dating Unsettled, an audio show designed to validate women daters, available now on all podcast platforms. Joy’s voice can be heard in her partnerships with HBO Max, Adult Swim, The Daily Shine, Skybound Entertainment, Meta, Credit Karma, Netflix, DIRECTV, Upenndo! and more

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