Bottle Rock Napa: Live Nation Concert Case Study

In May 2024, I was an ambassador for Live Nation’s Bottle Rock Festival in Napa Valley, CA. While my partner and I enjoyed the music, vibes, and energy, there was plenty of work achieved too!

I had an amazing time at BottleRock with my partner, especially trying food from local vendors and delighting in the unbelievable lineup that was brought to the Napa Area, so close to home!

The music was fantastic, the food and dessert options were great, and I’m thrilled that I got to attend. I would be so happy to attend again and partner earlier for a stronger impact.

My social engagement for this partnership with Live Nation yielded the following results:

Instagram 

  • 400,000 Plays on Reels
  • 300,000 User Accounts Reached
  • 22,000 Likes + 300 Shares

TikTok

  • 6k Plays 
  • 1k Likes

Live Nation’s feedback was positive as well! They found my content highly engaging with the regularly-visiting community and that my natural comedy videos were the best way to promote involvement and drive interest in the music and artists of the festival.

I’m excited for many more future festival opportunities wherein I can co-create with artists, chefs, or sponsors and do live reporting and appearances.

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Published by Joy Ofodu

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As a celebrated voice actor and Creative Executive, Joy Ofodu has drawn over 30M views to her original digital comedy content and countless more to inclusion-centered, global marketing campaigns at Instagram. Under her self-titled media company, she has grown a highly-engaged community of more than 200,000 online daters and meditators in just two years. Joy is the host of Dating Unsettled, an audio show designed to validate women daters, available now on all podcast platforms. Joy’s voice can be heard in her partnerships with HBO Max, Adult Swim, The Daily Shine, Skybound Entertainment, Meta, Credit Karma, Netflix, DIRECTV, Upenndo! and more

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