Though I haven’t yet graduated (and am actually terrified now at the thought of crossing the stage and no longer being an undergrad at USC), I was invited to go Live with USC Annenberg Alumni from various undergraduate and graduate degree programs in Communication and PR!

I kicked off the Live with a Story feature on the @ascjalumni account + a photo with my fellow Trojan panelists!

After 24 hours of launching the live, we had 1.8K viewers from across the country, including Washington, D.C., Florida, Pennsylvania, Virginia, Texas, Maryland, Columbia, and New York!

Click below to watch the Live, in which I chime in on what it’s like to be an influencer, how companies can adapt their influencer strategies to suit communities, and the Do’s/Don’ts for brands trying to take advantage of this new marketing trend!

It feels great, after spending only four years at USC and in the professional world, to be able to speak about business trends with authority. I can hardly imagine a more exciting industry to dive into.

Looking for more ways to connect with alumni? Check out my USC Alumni Association-approved blog on Trojans 360!

Thanks for watching!