Though I haven’t yet graduated (and am actually terrified now at the thought of crossing the stage and no longer being an undergrad at USC), I was invited to go Live with USC Annenberg Alumni from various undergraduate and graduate degree programs in Communication and PR!
I kicked off the Live with a Story feature on the @ascjalumni account + a photo with my fellow Trojan panelists!
After 24 hours of launching the live, we had 1.8K viewers from across the country, including Washington, D.C., Florida, Pennsylvania, Virginia, Texas, Maryland, Columbia, and New York!
Click below to watch the Live, in which I chime in on what it’s like to be an influencer, how companies can adapt their influencer strategies to suit communities, and the Do’s/Don’ts for brands trying to take advantage of this new marketing trend!
It feels great, after spending only four years at USC and in the professional world, to be able to speak about business trends with authority. I can hardly imagine a more exciting industry to dive into.
Looking for more ways to connect with alumni? Check out my USC Alumni Association-approved blog on Trojans 360!
Alumni connections aren’t just professional – they can be social, personal, based on membership in a certain community or local to your hometown! Here are some of the places where you can find USC alumni USC Alumni Association https://t.co/a2cw17HUvf#TrojanFamily#USCAlumni
I am currently based in the SF Bay Area and work at Instagram as a Marketing Coordinator.
I’m a proud alumna of the University of Southern California c/o 2018 (B.A. Communication, Minors in Marketing and Spanish). As a Trustee Renaissance Scholar at USC, (Communication, Marketing, Spanish) I researched consumer behavior and culture theory, gave tours and shot red carpets. For three years, I served as Communications Coordinator of the USC African American Cinema Society. In Fall 2015, I performed research on the underrepresentation of women and racial groups in entertainment as part of USC Annenberg’s Media, Diversity & Social Change Initiative. This study, #CARD2016, was covered by nearly 100 outlets, including BBC, NPR, AP, TIME, Fortune and EW.
As a professional entertainment freelancer, I have spoken through brands such as Facebook, Star Wars/Lucasfilm, thredUP and the NAACP Image Awards. My work has been featured in Los Angeles Times, LA Weekly (1) (2), Refinery 29, Afropunk (1) (2), Twitter’s Trending Moments, Blavity, StarWars.com and more.
I’m also a portrait photographer and love the red carpet scene: I get to interact with high-profile professionals in Los Angeles, including directors, producers, actors and CEOS! I’m proud to have a blog that has international viewership and I keep my thumb on all things entertainment. View all posts by Joy Ofodu
