Giveaway/Formulate Review!


I partnered with Formulate to make a custom shampoo and conditioner that is statistically predicted to match my shower concerts until 2020!

I know what you’re thinking! Joy – WHAT HAIR?! Though I had an amazing moment in August when I decided to make the big chop very real, there’s still enough for me to shampoo, condition and take care of daily.

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Everybody getcha mf roll on

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My usual process is a shampoo maybe 1-2x monthly, but co-wash weekly or bi-weekly. I’ve never been particularly loyal to any kind of shampoo OR conditioner, but I like how this process makes me a bit more intent-ful about my shopping! What am I putting in my hair and why?

First, I took a survey about my hair and current patterns! I chose to:

  • Prevent Thinning
  • Define Curls
  • Deep Condition
  • Make my hair DEWY GLOWY GLOSSY
  • Improve Scalp Health

The Formulate team was really responsive, followed up consistently and helped me troubleshoot an issue with my code/order with grace πŸ™‚ Then the product arrived as promised and it felt like opening a little present!

I talk a bit more about my in-shower experience on my IGTV, so head over on mobile to check it out!


My hair felt CLEAN CLEAN CLEAN after, and had a great glow. I haven’t been flaky since my first few washes, which is a wonder. But I’ll need a few more weeks to assess longer-term goals.

I love their marketing, UI, and product design. Big fan of this woman-owned brand!Β πŸ’†πŸΎβ€β™€οΈ

Hit the link below or DM me if you want to enter for 2 free bottles πŸŠπŸ‹ or if you have genuine questions about what they sent me!


Get cookin at

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