I partnered with Formulate to make a custom shampoo and conditioner that is statistically predicted to match my shower concerts until 2020!
I know what you’re thinking! Joy – WHAT HAIR?! Though I had an amazing moment in August when I decided to make the big chop very real, there’s still enough for me to shampoo, condition and take care of daily.
My usual process is a shampoo maybe 1-2x monthly, but co-wash weekly or bi-weekly. I’ve never been particularly loyal to any kind of shampoo OR conditioner, but I like how this process makes me a bit more intent-ful about my shopping! What am I putting in my hair and why?
First, I took a survey about my hair and current patterns! I chose to:
- Prevent Thinning
- Define Curls
- Deep Condition
- Make my hair DEWY GLOWY GLOSSY
- Improve Scalp Health
The Formulate team was really responsive, followed up consistently and helped me troubleshoot an issue with my code/order with grace 🙂 Then the product arrived as promised and it felt like opening a little present!
I talk a bit more about my in-shower experience on my IGTV, so head over on mobile to check it out!
My hair felt CLEAN CLEAN CLEAN after, and had a great glow. I haven’t been flaky since my first few washes, which is a wonder. But I’ll need a few more weeks to assess longer-term goals.
I love their marketing, UI, and product design. Big fan of this woman-owned brand! 💆🏾♀️
Hit the link below or DM me if you want to enter for 2 free bottles 🍊🍋 or if you have genuine questions about what they sent me!
Get cookin at https://www.formulate.co/