Addressing Racism in the Bachelor Franchise With USA Today

Click to Read The Article on USA TODAY

I shared a few ideas with @usatoday@doliver8 on how my favorite reality TV franchise @bachelornation can address its structural racism, featured alongside @chelseavaughn_ and others.

🌹Cast, defend and meaningfully feature Black & URP leads and contestants! You’re already 40+ white leads deep. Anything helps. See @bachelordata for more

🌹Thoroughly vet your contestants. We shouldn’t be made to root for racists.

🌹 Evolve from tokenized, hyper-sexualized representation of Black Bachelors and ettes (whattamanwhattaman??) to deeper storytelling.

As a former @inclusionists researcher and forever inclusion advocate, I’m deeply passionate about this. There’s a reason 100k+ people had my Reel on repeat (See the last slide below).

Let me know your thoughts,

Published by Joy Ofodu

As a celebrated voice actor and Creative Executive, Joy Ofodu has drawn over 30M views to her original digital comedy content and countless more to inclusion-centered, global marketing campaigns at Instagram. Under her self-titled media company, she has grown a highly-engaged community of more than 200,000 online daters and meditators in just two years. Joy is the host of Dating Unsettled, an audio show designed to validate women daters, available now on all podcast platforms. Joy’s voice can be heard in her partnerships with HBO Max, Adult Swim, The Daily Shine, Skybound Entertainment, Meta, Credit Karma, Netflix, DIRECTV, Upenndo! and more

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